Amazon Advertising Optimization

Turn ad spend into profit, not just impressions.

Barda Ltd manages Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for Amazon sellers — cutting wasted spend, lowering ACOS, and scaling revenue with a structured, data-driven process.

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Sample 90-Day Outcome Sponsored Products
ACOS 38.4% → 21.7%
Ad-Attributed Sales $42,100 → $78,900
Wasted Spend (zero-conversion terms) $6,250 → $640
TACOS 14.2% → 9.1%
What We Do

Full-funnel Amazon advertising management

We work inside your Seller Central or Vendor Central advertising console — or alongside your existing access — to plan, launch, and continuously optimize every campaign type Amazon offers.

01

Campaign Structure & Setup

We rebuild or launch campaign architecture using a proven SKU-by-SKU structure that isolates spend, simplifies reporting, and gives every product room to compete on the right search terms.

02

Bid & Budget Management

Daily bid adjustments based on placement, search term performance, and dayparting data — keeping budgets focused on the keywords and placements that actually convert.

03

Search Term Mining & Negation

Weekly search term reports are reviewed to harvest new converting keywords and add negative match types, cutting spend on irrelevant traffic.

04

Sponsored Brands & Display

Brand-building campaigns using headline search, store spotlight, and video creative formats, paired with Sponsored Display retargeting for cart abandoners and category shoppers.

05

Catalog & Listing Alignment

We flag listing issues — missing backend keywords, weak main images, incomplete A+ content — that are quietly limiting how well your ads convert.

06

Reporting & Strategy Calls

Monthly performance reports broken down by ACOS, TACOS, and incremental sales, plus a recurring call to review strategy and upcoming promotional calendar.

How We Work

A repeatable four-step process

Every account follows the same structured cadence, so you always know what's being done and why.

01

Account Audit

We review your catalog, current campaigns, and 60 days of advertising history to identify the biggest opportunities for spend efficiency.

02

Restructure & Launch

Campaigns are rebuilt or newly launched with a clean keyword and targeting structure aligned to your margin targets per SKU.

03

Daily Optimization

Bids, budgets, and placements are adjusted continuously based on performance data, not on a fixed weekly schedule.

04

Report & Refine

Monthly reporting summarizes results against targets, and strategy is adjusted for seasonality, new launches, and inventory levels.

Track Record

Results across active accounts

Aggregate figures across accounts currently under management, measured over the trailing 12 months.

37%
Average ACOS reduction
2.4x
Average ad-attributed sales growth
68
Active seller accounts managed
5
Marketplaces supported (US, CA, UK, DE, AE)
Client Feedback

What sellers say

Our ACOS dropped from the high 30s to under 20% within two months, and our overall revenue kept growing the whole time. The weekly search term cleanup made the biggest difference for us.

MR
Maria R.
Owner, home goods brand — US marketplace

We were running ads with no real structure before. Barda rebuilt our campaigns by SKU and gave us a monthly report we could actually act on. Spend efficiency improved right away.

DK
David K.
Director of E-commerce, supplements brand — UK marketplace
About Us

A small team focused on one channel

Barda Ltd is an Amazon advertising management service. We work exclusively on Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for sellers and vendors selling on Amazon marketplaces.

Each client account is assigned a dedicated strategist who manages bids, budgets, and keyword targeting daily, supported by a shared analytics process for reporting and search term mining.

We operate transparently: every change we make is logged, every report is shared, and access to your account is limited to what's required for the advertising work itself.

Advertising performance dashboard displayed on a laptop screen
FAQ

Frequently asked questions

What access do you need to my Seller Central account?

For active campaign management, we request advertising-only access through Amazon's standard user permissions system. We do not need access to your financial settings, returns, or messaging unless specifically agreed for a related project.

Which marketplaces do you support?

We currently manage advertising for sellers on Amazon.com (US), Amazon.ca, Amazon.co.uk, Amazon.de, and Amazon.ae.

How is pricing structured?

Pricing is a flat monthly management fee based on ad spend tier, agreed in writing before any work begins. There are no hidden percentage fees on top of your ad spend.

How do you handle our data?

Account and performance data is used only for managing and reporting on your advertising campaigns. We do not sell, share, or retain data beyond what's needed for the active engagement, and data is removed from our systems on request after an account is offboarded.

How do I get started?

Fill out the contact form below or email us directly. We'll schedule a short call, review your account with a free audit, and outline a proposed campaign structure before any agreement is signed.

Get In Touch

Request your free account audit

Tell us a bit about your account and current advertising setup. We'll respond within one business day with initial observations and next steps.

Email
barda7766@gmail.com
Phone
+44 7512 390645
Office
Suite C57, 4 - 6 Greatorex Street, London, E1 5NF, United Kingdom
Hours
Monday–Friday, 9:00 AM–6:00 PM PT